When I first tried email marketing, like most I was confused. I would send out emails whenever I had time. What changed for me was I discovered the power of having a framework. In my 10 plus years of digital marketing experience, systems were critical to success.
I realized 95% of the companies fail with email marketing because they have no framework. They usually don’t have any structured systems and no plan.
Creating the PTE framework for my email marketing is what changed everything for me. It allowed me to connect with customers at the right time with the right message. Since then, my goal has been to share this framework with every entrepreneur I meet.